When you get into Online marketing, there is so much that you need to understand. When you market your products online it is a huge step to growing your business. However, not every company that steps into internet marketing has success with it. To be number 1 in Google is not an easy task, so every business person must be aware that success to that sweet spot is not an easy one to pull off.
I have done a lot of research and one of the best ways to get to that number one spot is to leave the work to a professional. What you need is an seo consultant. SEO consulting can improve sales and your ROI. Although the services are not cheap, the return on investment is well worth it once you start ranking highly in Google.
Before we get into how to find an seo consultant letâs first discuss what an SEO consultant can do for you and your business.
How Is SEO Consulting Done?
It is really a set plan to get you ranking on the first page of Google, Yahoo or Bing. Google should be any seoâs target, since it is the biggest and most used search engine available. You probably heard the terminology, âjust google it.â So, the focus should be here.
The way how it works is that your seo consultant will first meet with you and discuss your business goals. They will ask you what each one of your customers is worth, what keywords you want to go after and what your long term goals are. An seo is also responsible for building your brand, by ensuring that you are on as many social properties as possible, setting up a facebook and twitter campaign and other strategies to gain brand awareness.
What Characteristics Should you look for in an SEO?
It is an advantage if the seo you are thinking of hiring is knowledgeable about your business. If your business is in the medical field, it would help if your seo had some knowledge of this. Not knowing anything isnât a big problem, but knowing would definitely make it easier for the seo to understand the terminology.
Another quality to look for is that the seo will be well versed in things like Marketing Strategies, Business Objectives, success metrics, methods of measurement, etc. With knowledge of other facets in his or her business it can only help to move you up the chain much quicker in your business. Make sure you ask any potential consultant if he or she knows about these things as it can only help progress you up the search engine in the long run when you combine all these elements together.
Communication is very important. Your seo does not need to communicate with you every day, but he should keep you up to date on your rankings and other things that might be affecting your business. At minimal you should receive 1 report a month on your rankings and progress. If there are any difficulties along the way to prevent your site from succeeding, this should be communicated to you.
Another thing to look for and most obvious, is that an seo consultant should be experienced. Do not hire someone that just took some cheap course online and thinks he/she is an expert. As for references. Ask for rankings from either their own website if they have one, which they should, and also from any previous or current clients.
Once you have found your consultant, you will need to place faith in him or her. SEO takes time, so donât keep asking how long this will take. They will tell you because someone with experience will be able to give you an idea how long it will take to rank a particular keyword. Good luck!